3. DDMTOWN Metaverse
The DDMTOWN Metaverse essentially starts with the following specific goals (Picture 3):
■ DDM to establish online platform: the world's largest offline fashion cluster DDM, is to be imple mented online
▷ DDM to establish online platform: the world's largest offline fashion cluster DDM, is to be imple mented online ▷ Innovate into a producer-centered distribution structure that eliminates the intermediate process of distribution such as shopping malls, brands, and retail stores and enables producers to gain price competitiveness by selling directly
■ Globalization of DDM: Beyond dependence on existing domestic demand only, meet the demand of explosive growth of the global market
▷ First, use Alipay and WeChat Pay as targets in the Chinese market ▷ Second, expanding to Southeast Asian markets
■ K-FASHION Branding: Active marketing means utilizing the most effective and intuitive influencer for the MZ generation
To achieve the innovation goal of DDMTOWN Metaverse, blockchain and artificial intelligence technology will be combined, and users will be able to do various activities in the real DDM on DDMTOWN Metaverse.
To this end, we will first apply metaverse implementation technologies such as the best existing AR (augmented reality), VR (virtual reality), and hologram (XR) to build a DDMTOWN metaverse. (Figure 4)
DDMTOWN Metaverse will serve as an integrated platform for fashion clusters, including shopping, live commerce, and NFT galleries.
DDMTOWN metaverse: Shopping + Live Commerce + NFT Gallery
■ METAVERSE SHOPPING PLATFORM The purpose is to provide a global fashion platform where K-fashion is free of regional and time constraints in the metaverse space. It provides a convenient e-commerce space for merchants, influencers, and consumers to access the metaverse shopping platform anytime, anywhere. Each of the DDMC members can enter stores within the Metaverse shopping platform and demonstrate and sell products. It also utilizes famous influencers to activate live commerce spaces, providing space for merchants and influencers.
■ Live Commerce Through real-time live broadcasting, merchants and influencers introduce products and actively communicate with consumers. We will provide a platform that can make B2C a reality while supplementing the high fees and various complaints from the current large company platform.
■ NFT Gallery Integrated Platform DDMTOWN’s NFT Platform (Marketplace) Favor Shop has three main parts that co-exist: designers who produce designs, potential consumers who participate in voting functions, and producers. The platform’s "Like" feature allows you to vote on specific designs, and the DDMTOWN platform allows you to collaborate and support the entire production and sales process. Each design is traded through a blockchain auction method through competition between the consumer who wants to collect the design and the creator who wants to execute the product.
■ In the metaverse space of DDMTOWN, a digital complex cultural space, we create a space to host various events such as fashion shows, concerts, convention fairs, and conference rooms as well as shopping malls, live commerce, and NFT galleries. DDMTOWN's metaverse platform goes beyond simple fashion and music presentations and contributes greatly to the active support of small business owners and the promotion of local culture.
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