4.3 Direct to Avatar(D2A : Direct to Avatar)

Avatar is one of the key growth elements of Metaverse, an important concept that expresses our second identity, and D2A means creating digital products in Metaverse and selling them to avatars in Metaverse. In particular, the D2A market is not only a new market in itself, but is also effective in imprinting the brand on younger generations.

Gucci introduces a new product through the virtual space "Gucci Villa" on Naver Geppetto