4.4 'Virtual fitting' using augmented reality (AR)
Among the fashion sectors, shoes and glasses are active enough to produce commercially significant results, and in fact, Lotte Home Shopping's virtual fitting service "Real Fitting," launched in July last year, has seen an average monthly increase of 30% and surpassed 800,000 cumulative users. If you select the glasses, sunglasses, and jewelry you want and show your face on the mobile screen, it will be applied naturally as if you wore them in the store.
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